The Lab

Where we test what works, what's new, and what matters in AI for business.

Here's What to Use Instead of Prompts Mar 16, 2026

You did everything the YouTube tutorials told you to. You gave your AI your brand voice. You described your ideal customer. You even told it that your tone should be "professional but approachable."

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Here's Why Your AI Sounds Generic Mar 16, 2026

You've spent twenty minutes crafting the perfect prompt. You've added tone instructions, word counts, audience descriptions, and format requirements. You hit enter. And the AI gives you something that...

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How to Set Up AI for Your Business Mar 16, 2026

There are two types of AI users.

The first type opens ChatGPT when they need something. A caption. A blog outline. A subject line. They type a prompt, get a response, copy it, paste it somewhere, twe...

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